Past Work and Case Studies

Success Story

E-Commerce and Paid Media

Client Type

• Platform: Shopify
• Industry: Apparel and Fashion
• Funding: Bootstrapped
• Team: Co-Founder, Marketing Lead, Graphic Designer and Video Editor
• Revenue: Mid 6-figures annually

Problem

• Needed support managing and testing Facebook and Instagram Ads, but company was boostrapped and didn’t have any VC funding
• It was difficult to find a trustworthy consultant
• Agencies were too expensive

Solution

• We took time to understand the business, conversion rates, COGS, AOV and other key KPIs
• We made sure we knew budgets, resources and limitations
• Ensured tracking and attribution were all in place
• Performed an audit and proposed a gradual plan to test Facebook and Instagram Ads based on several frameworks such as AIDA or Problem-Agitate-Solve with a focus on rapid creative and copy
• Hired additional support such as a creative strategist and UGC ad creators

The Results

• Grew almost 80% YoY…and profitably from 2021 to 2022
• Recruited a Google Ads specialist and now we’re consistently averaging 2.5X ROAS across both platforms
• We’re planning to test TikTok Ads
• Since we started working with the client, we will 3X top-line revenue well over the 7-figure mark
• Client is happy and we’ve added a few more to the team including an SEO expert based in the Philippines
• Scope of service is expanding to Amazon FBA support

Success Story

E-Learning Rebrand

Client Type

• Platform: Kajabi / WordPress
• Industry: Education, Health and Wellness
• Funding: Bootstrapped
• Team: Founder and Virtual Assistant

Problem

• Needed to revamp the website
• Existing website was built on Shopify
• Outdated funnel for 12-week mastermind program
• Bootstrapped, so limited resources
• Lacked a clear marketing plan

Solution

• Recruited cost-efficient experts to revamp the website and transfer to WordPress (compared to thousands of dollars hiring an agency)
• Developed lead generation strategy starting with Google Ads and Facebook Ads
• Conducted SEO audit with 6-month roadmap
• Recruited a funnel expert for the client to fully build out mastermind program in Kajabi

The Results

• Client is happy with the website revamp
• The funnel expert that we recruited (at no additional cost and no prior affiliation) is now under contract and also helping with copywriting
• Google Ads, Facebook Ads and SEO execution are currently underway

Success Story

Media Planning and Forecasting

Client Type

• Platform: Shopify and Amazon
• Industry: Food and Beverage
• Funding: VC-Backed
• Team: CEO, CFO, Marketing Director, Marketing Coordinators, Consultants and Agencies

Problem

• The client wanted to build and forecast a plan to hit their Q4 goals

Solution

• We took a look at all of their metrics across all the different platforms they were selling on including wholesale channels
• We recruited someone to focus on the modeling who developed two ways of forecasting growth and client’s ability to hit revenue targets
• We worked backwards and developed a media planning strategy. Then, we simply executed with close monitoring on performance

The Results

• Q4 targets were not only hit but also exceeded
• Almost 200% YoY growth across entire business
• Client secured series A funding and is now an 8-figure business

Success Story

Customer Support

Client Type

• Platform: Shopify
• Industry: Luxury Apparel
• Funding: Bootstrapped
• Team: Co-Founders, Marketing Lead, Web Dev, Graphic Designer

Problem

• The co-founders were personally handling a lot of customer tickets and requests, while running their own respective businesses
• Customer tickets varied and SOPs were not completely established

Solution

• We recruited a Philippines specialist with 10 years of customer service experience to shadow the client for two days and get familiar with Gorgias (the customer support platform)
• We fully managed the customer support specialist and ensured regular client check-ins

The Results

• Customer support specialist is now autonomous and currently working on the SOPs
• Client gave great feedback and is looking for additional support for a data entry specialist and copywriter
• We are also developing an automation using Zapier, ChatGPT and Google Sheets